Under Your Skin was founded in Sweden by Lovisa and her mother, Christina, driven by a shared passion for creating beauty products that are gentle on both the body and the environment. Their journey began when Lovisa developed a hormonal imbalance in her 20s, which prompted them to take a closer look at the harsh, synthetic ingredients in everyday cosmetics.

Determined to find a better way, they set out to craft solutions that blend the power of nature with science, while celebrating the beauty of Sweden’s pristine landscapes. What started as a mission to rid cosmetics of harsh chemicals has since grown into one of Sweden's fastest-growing beauty brands.