Swedish Beauty
From Root To Radiance.

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Discover the beauty of Swedish authenticity, embracing a real, clean lifestyle that helps you reconnect with nature and yourself. 

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2100
Reasons

At Under Your Skin, we're committed to clean beauty, sourcing ingredients as close to nature-and as close to Sweden as possible.

We ban over 2,100 harmful ingredients, far surpassing the 1,300 banned in Europe. and the mere 9 restricted in the US. On top of European standards, we eliminate an additional 800 ingredients to ensure the highest level of safety.
At Under Your Skin, we're committed to clean beauty, sourcing ingredients as close to nature-and as close to Sweden as possible.

We ban over 2,100 harmful ingredients, far surpassing the 1,300 banned in Europe. and the mere 9 restricted in the US. On top of European standards, we eliminate an additional 800 ingredients to ensure the highest level of safety.

Our products are made with powerful plant-powered complexes, including turmeric stem cells in our Density Shampoo to promote thicker hair, rice protein for volume, and quinoa for shine. In our Clean Shampoo, milk thistle detoxifies the scalp, gently removing buildup without disrupting its natural balance.

Made in Sweden and rigorously tested by external toxicologists and dermatologists, our products are as clean as they are effective, so you can feel confident in every drop.

Clean Beauty, From Root to Radiance.
  • VEGAN & CRUELTY FREE
  • PARABEN FREE
  • SLS & SLES FREE
  • TOXICOLOGIST TESTED
  • DERMATOLOGICALLY TESTED
    FOR SENSITIVE SKIN
PRODUCT MADE IN SWEDEN
PRODUCT MADE IN SWEDEN
  • VEGAN & CRUELTY FREE
  • PARABEN FREE
  • SLS & SLES FREE
  • TOXICOLOGIST TESTED
  • DERMATOLOGICALLY TESTED
    FOR SENSITIVE SKIN

PLANT-POWERED
COMPLEXES

  • A phyto-active peptide from turmeric root stem cells that helps regenerate hair follicles and boost hair density.
  • A botanical stem cell extract that boosts the microbiome's antioxidant defenses, helps clarify buildup, and protects the scalp and skin from free radicals.
  • A soothing, positively charged protein complex that lifts hair strands, adding natural volume and enhancing radiant shine.
  • Reduces skin inflammation, increases collagen and elasticity.
  • Gentle coconut-derived surfactants effectively remove impurities while maintaining moisture balance in place of SLS & SLES.
  • Reduces inflammation while instantly soothing and calming the scalp, alleviating redness, itching, and flakes.

FOUNDER STORY

Mother and daughter duo

Under Your Skin was founded in Sweden by Lovisa and her mother, Christina, driven by a shared passion for creating beauty products that are gentle on both the body and the environment. Their journey began when Lovisa developed a hormonal imbalance in her 20s, which prompted them to take a closer look at the harsh, synthetic ingredients in everyday cosmetics.



Determined to find a better way, they set out to craft solutions that blend the power of nature with science, while celebrating the beauty of Sweden’s pristine landscapes. What started as a mission to rid cosmetics of harsh chemicals has since grown into one of Sweden's fastest-growing beauty brands.

CARE FOR THE PLANET

Responsibility

At Under Your Skin, we are dedicated to reducing our environmental impact and creating products that reflect our commitment to sustainability. Inspired by the nature we interact with every day, we source ingredients as close as possible to our manufacturing in Sweden to minimize our carbon footprint.


Our products are independently tested by external toxicologists and undergo dermatological testing to ensure safety and quality. We are currently working on an exciting project that we can’t wait to share with you in the coming months. Stay tuned for more updates as we continue to push forward on our responsibility journey.

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All our ingredients are biodegradable, and we use 100% PCR plastics and glass packaging to ensure recyclability.

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